James Ort is a Florida-born brand and marketing leader with a deep-rooted passion for action sports, community building, and adventure storytelling. With over 14 years of experience, James has led global strategy, teams, and large-scale initiatives for some of the world’s most influential lifestyle and performance brands. His work spans brand development, content, partnerships, and influencer ecosystems, consistently driving growth at the intersection of sport, culture, and community. Now based in Laguna Beach, California, James continues to pursue collaboration with brands, athletes, and creators to build meaningful, high-impact programs. He always welcomes a new friend or opportunity so please don’t hesitate to introduce yourself. 

Highlights

• Managed cumulative $35M+ in marketing resources and led 160+ FTEs and 400+ contractors throughout career 

• 14+ years leading global brand, content, and partnership programs across sports, community, & culture at Red Bull, BRP, & OluKai

• Scaled influencer program from 10 to 250+ at world’s +1 market share powersports brand; grew EMV $2.5M → $30M

• Negotiated 100+ top-tier talent deals including Mr. Beast, DJ Khaled, Daniel Ricciardo, Rob Gronkowski, Kai Lenny, Leticia Bufoni, Maluma, Chris Burkard, Zeke Lau

• 2013 USA Wakeboard Collegiate National Champion (individual and team) 

• 2017 Red Bull Can You Make It - Global Project Manager 

• 2024/25 Eddie Aikau Big Wave - Invitational Project & Content Director (OluKai)