Josh is a creative director and brand strategist who cares deeply about finding the win-win for the client, the audience, and the people building it. With over 13 years of experience across music, motorsport, sport, and lifestyle events and campaigns, Josh has spent his career helping ambitious ideas survive the real world by balancing creativity with execution, scale, and commercial reality, while helping shape some of the world’s most forward-thinking brands. He believes the best work doesn’t need to shout. It sticks with people because it’s meaningful.

Highlights

• Electric Forest & Movement Music Festival (Red Bull) (2021-2023)

• Indianapolis 500 & Kentucky Derby - Campaign Lead (2021-2023)

• Red Bull Air Race — Project Lead (2017-2018)

• ORGANICS by Red Bull (U.S.) - Pilot & Launch (2019)

• Red Bull Owned Way Forward — Global Pilot & U.S. Campaign Lead (2023)

• Lucid Motors — Experiential & Brand Strategy (2025-2026)

• Co-Founder & CMO, Innetex (2024-2026)