Lydia specializes in event coordination from an administrative and operational perspective, serving as an Executive Assistant at Black & Tan. In this role, she supports leadership and team management while coordinating cross-functional efforts. She brings experience in artist and brand promotion, booking services, digital outreach, and merchandising, and has worked closely with Black & Tan executive producers and activation managers across a range of projects. Lydia is passionate about expanding her expertise in experiential marketing, creative development, and team management.