ABOUT

For the inaugural Kroger Retailtainment tour, we took the premise of retail marketing, and took it to the next level, using connectivity and credibility to create a scalable moment. We elevated Red Bull’s vision of reaching Kroger store markets all over the country with a custom branded modular activation dubbed the “Brand Hub”.  So far in 2026, we continue to hit multiple stores in multiple markets. With 55 activation days in 2025, we reached new consumers in each market in collaboration with Red Bull’s regional teams.

This tour not only highlights the Kroger brand as a consistent Red Bull partner, but is designed for consumers to participate in an experience inspired by each of their specific city’s Red Bull moments.. Throughout the tour, fans, shoppers, and store associates are able to engage with interactive stations including gaming sets, simulators, photo booths, and sports challenges. 

We continue to highlight the need for energy, showcasing Red Bull Energy Drink and their most recent Editions for fans at each stop. Store employees are always surprised with visits from Student Marketeers during their time of need with ice-cold Red Bull to the rescue. The 2025 tour was amazing, and we can’t wait to visit even more cities in 2026!

CLIENT(S)

• KROGER

• RALPHS

• SMITH’S

• KING SOOPERS

• RED BULL