ABOUT

Over the past two years, we have been honored to have brought the Mex1 Rail Jam to even greater heights, in partnership with Mex1 Coastal Cantina, and Firefly Distillery. What started as a small town idea from Mex1 Cantina, has turned into one of the biggest snow-based competitions in the Southeast.

In 2025, we were able to recreate this jam-style competition, hosted in Charleston, SC after years of hiatus. This return gave our team the opportunity to up the impact, and transform the unexpected setting into a full-scale winter production. Building on that momentum, in 2026, we brought in the Red Bull Event car & DJ Booth, plus even more partnerships, a massive video screen, a new course with a 40 foot drop and 60,000 pounds of ice. Thank you to Reddy Ice & Safway International for your hard work to make our dreams become reality.

Beyond the main event, Rail Jam has grown into a full weekend experience. With the support of the Mex1 Rail Jam sponsors, what was once a one-night competition evolved into a packed schedule of community-driven moments. The Starlight Inn hosted a pre-party at their Pool house in North Charleston, and Saturday night after the event, the energy continued with an after party at Building 64 in Charleston, partying late with Surf Mesa and DJ Gudfella. 

Set in the lowcountry, where temperatures can hit the high 70s even in January, this event is the ultimate winter getaway. For years, it has given snowboarders on the East coast a platform to shine, and a unique opportunity for local businesses to connect with the community in an unexpected way. We’re incredibly grateful for our sponsors and the Firefly Distillery team for their continued support and collaboration in bringing this vision to life, year after year.

CLIENT(S)

• MEX1 COASTAL CANTINA

• FIREFLY DISTILLERY