ABOUT

Maverik at Red Bull Rampage is always such a hit, we had to keep coming back for more!

We were originally asked to join in connecting this amazing brand to fans in their outdoor element. Our process in conceiving the on-mountain activation was rooted in celebrating the outdoors, embracing Zion National Park adventures, showing authenticity for Virgin Utah, and embracing the gold rush roots of the past. Simultaneously, we told the story of Maverik being a leader in outdoor-friendly convenience! The top-rated Adventure Club loyalty program, Nitro Card perks, Adventure Gear collection, and endless selection of amazing food & beverage offerings were all amplified throughout.

We partnered with Maverik to help bring their “Adventure’s First Stop” presence to life, from the on-site experience to the creative touches that tied the brand seamlessly into the energy of Red Bull Rampage. The “saloon” was built to match the reclaimed and weathered terrain of Southern Utah. Along the way, Trail Magic gifts rewarded everyone who chose the 3-mile hike to the venue. On-mountain access was granted to the outpost via membership in the Maverik Adventure Club. Inside were supply items, displays of the Adventure Gear collection, a photo experience to capture your memories, and a chance to clear the Canyon Gap Challenge

By mimicking the rider experience through the canyon gap game, participants were able to truly experience the connection between Maverik and Rampage, as well as see how Maverik provides all the right supplies and snacks for a place like this. We look forward to continuing our partnership with Maverik, and showcasing how amazing their brand is!

CLIENT(S)

• MAVERIK

• RED BULL