ABOUT

When the Red Bull Mobile Fitness Tour hit the streets, we knew this mobile activation would truly take the workout directly to the people. With an amazing "gym in a box... on wheels", we were able to surprise consumers with high upbeat workout sessions in amazing places, all while keeping them fueled with the newly relaunched Red Bull Zero Edition.

We started the tour in Florida with our first events at Mary Brickell Village in Miami, where participants were surprised when Red Bull Cliff Diving athlete Ellie Smart dropped in to get moving and cheer everyone on! The next day, we visited Hobe Beach on Key Biscayne, delivering a fitness experience against a scenic backdrop. For the next leg, we traveled to the Lonestar State of Texas for an evening workout by the campfire at Other Racket Club in Austin! In Texas, we headed up North to the Katy Trail Icehouse in Dallas and North Lakes Park in Denton (near the University of North Texas). Finally, we concluded the tour with an energized session on the University of California San Diego campus in La Jolla, CA. This idea brings community, and activity together in the most perfect way, we look forward to seeing where the Red Bull Fitness Trailer takes us next!

CLIENT(S)

• RED BULL