ABOUT

At the end of May, we kicked off a double-activation weekend with our friends at Trackhouse Racing. We were able to transform the Concord, NC Circle K stores into an awesome fan experience with Red Bull Trackhouse drivers Shane Van Gisbergen and Connor Zilisch. With the Charlotte 600 race weekend starting the next day, fans had the opportunity for an unforgettable moment- meeting the drivers for autograph’s and a Q&A session.

The meet & greet also featured the #87 Car, which fans were able to snap a few shots with, and take home printed keepsakes along with their signed merch. The beats were bumpin’ as the Red Bull event car opened up, the atmosphere stayed energized with Red Bull samples, and fans enjoyed interacting with fellow members of the Trackhouse community. It was the perfect kickoff to NASCAR race weekend—glad to have brought the energy off the track and directly to the fans!

CLIENT(S)

• CIRCLE K

• RED BULL