ABOUT

On a sweltering September Saturday, Black & Tan headed to Dallas, TX to team up with 7-Eleven at Red Bull Flugtag, taking on the challenge of keeping fans cool in the Texas heat. We created the 7-Eleven “Chill Zone”, which reimagined the feeling of opening a cold cooler on a hot day—bringing that instant blast of relief to life in a bold, immersive way.

Inspired by the simple moment of grabbing a Red Bull from an ice-cold cooler, and getting a small burst of cold air, this experience was unlike anything done before for an outdoor event like Red Bull Flugtag. By flashing their 7Rewards membership (or downloading it in real time), fans gained access to the space. When opening the replica cooler doors, hyper-cooled air was blown through open columns at high speed, directly providing a memorable pause & relief from the heat. Fans also had the chance to capture the moment with photos alongside the Slurpee plane on the lawn, adding a playful, shareable layer to the experience.

From concept to execution, this was all about elevating the fan experience. We are so grateful for the amazing partners who helped make it happen, and proud of our team for absolutely delivering a standout moment!

CLIENT(S)

• 7-ELEVEN

• RED BULL