ABOUT

Throughout 2025, our team spent months on the road bringing an exciting project for Kroger Store Brands to life. To celebrate Red Bull Flugtag landing in Cincinnati, we headed straight to the mothership - the Kroger General Office, for the kickoff of an awesome week in their home market.

We activated at Kroger’s amazing block party, The Hatch Fest, which was a great day of food, music, and of course Red Bull Infusions! Guests were invited to step into the Red Bull Flugtag experience through interactive moments that included photo booth captures, an information hub, a pilot POV experience simulating the feeling of flight, and a sneak peek at Kroger’s honorary flying machine, “Kroji.”

The remainder of the week saw us touring around the metro to give experience to consumers and Kroger associates alike! We had to ensure that Kroger associates had enough wings to get through the day while learning about this exciting event coming to the city!

CLIENT(S)

• RED BULL

• KROGER