ABOUT

We had the incredible honor of working with our friends at Red Bull in Minneapolis to build a B-Girl and B-Boy competition that led straight to the world stage! In supporting the creative direction and leading production, our team was all in to launch this event at Minneapolis’ first projection mapping venue. The room was a blank slate, where we created a sunken-in battle room full of color and movement. The vibes were high, as the projections set the stage for the amazing dancers to battle it out, surrounded by a roaring crowd & energized by Red Bull. 

While it was a unique challenge, we were able to really incorporate live show elements including live feeds, brackets, and competitor bios into a venue meant to have pre-programmed content. The result?  An amazing venue that set the stage for the best B-Boys and B-Girls to show why they were the reason we were there.  They truly had the entire venue captivated, including the remote locations where it was sitting-room only at the projection mapping screens.  It was an incredible show and we could not have been more thankful to witness their talent!

CLIENT(S)

• RED BULL